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Newsflash: Reveal is a Verb

Just so we're clear. Mike Myers is the only person who has ever been in television who is allowed to invent new words or expressions.

No Mr Extreme Makeover, you reveal your participants, you don't present your participants at a reveal.

And this counts for all you television wannabes as well.

When a corporate bank decides to launch their new branding campaign via a private satellite broadcast to all their branches courtesy of broadcaster Multichoice, there was their new slogan launched at "the big reveal".

It was cringeworthy stuff.

Ok, so "reveal" is also a noun. It means "door jamb" apparently. So it's ok then. Not.


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